INNIS & GUNN x THE ORIGINALS

During lockdown you can still be creative...

I was recentyl asked by the wonderful folks at Innis & Gunn to be a part of their The Originals campaign where they are showcasing collaborations with a host of creative folk. I was following suit of two incredible artists, signwriter Rachel E Millar and photographer David Anderson, who showed their creativity in extraordinary ways so I had to try and live up to that...

 My aim was to show how we can be creative in filmmaking while using limited equipment and items you can find around you. No fancy lighting/lenses/tripods etc. Just books, phone torches and lifehacks with lens you already have...

I made three short adverts for the Original, Lager and Mangoes On The Run Brand which I shall post this week as well as a single advert promoting all three in a secretive lineup idea and a BTS/LifeHack video to understand how I made the adverts.